Individuals make gifts to endowment in two ways - they either give to an existing endowment or establish their own.
- Outright gifts of cash, appreciated securities (stocks, bonds, and the like), planned gifts (through a will, or annuity, for example) or real estate holdings can be used to establish an endowment or to support an existing fund.
Individuals can choose to support or establish scholarships, professorships, or programs. Within those three broad categories, many options exist for those wishing to help Juniata, its faculty, and its students.
Juniata's overall endowment is constituted of money given by alumni, friends of the College, and parents of current and past students that is then invested.
- The sum of that money, or the principal, is placed in the College's investment portfolio and managed so that it continues to generate income, supporting future generations of students. The College only uses the interest the endowment principal earns, ensuring the principal will continue to work indefinitely.
The College's investment policies are structured to enable Juniata to satisfy donor goals and to generate sufficient interest over time to grow the principal, keeping pace with inflation.
- A pledge may be accepted for the establishment of a named endowment. The term from the time the first pledge payment is recorded and the time that the final pledge payment is received must not exceed five years.