Primary Role

Plan, coordinate and implement front-end web development and content for the Juniata College web site and social media outlets.

Typical Duties and Responsibilities

  • Direct the continuing evolution of Juniata’s web site through the planning and execution of all content, design and front-end development objectives.
  • Constantly improve content throughout the entire web site with the use of video, new technology, writing, message, etc.
  • Lead, train and hire a revolving staff of student developers, writers and videographers as well as two JA positions: Social Media Manager and Front-End Project Website Manager.
  • Work with campus clients, including admission, alumni, development and all academic and administrative departments to plan and coordinate web projects.
  • Utilize Social Media to engage Juniata's core audiences online. Post content on Facebook and Twitter to incite user comments, likes, and followers.
  • Train and support web content editors in academic and administrative departments (55+ users).
  • Implement and monitor the use of web standards on all web pages.
  • Maintain accessibility for all web pages.
  • Function as a web writer and editor on all projects, focusing on scanability and readability.
  • Use web analytics to improve navigation and assist clients in meeting their web objectives.
  • Assist in other aspects of the marketing operation when assigned.

Supervision Required/Given

Receives general direction and guidance. Must work collaboratively and supportively with other individuals and groups. Hires, trains and supervises student front-end web developers, writers and videographers. Hires, trains, and supervises student developers and writers as well as two JA positions: Social Media Manager and Front-End Website Project Manager.

Position Qualifications

  • Knowledge and capabilities normally acquired through completion of a Bachelor’s Degree and/or equivalent combination of education and experience.
  • Strong writing ability and creative design skills, especially in the area of front-end web development. Knowledge of photography and experience in graphic design required.
  • Strong interpersonal skills are essential. Experience in client relationship management will be very important.
  • Ability to work as part of a strong team committed to advancing marketing initiatives.
  • Intimate knowledge of web standards and accessibility required.
  • Expert knowledge of HTML5, CSS3, Javascript, jQuery, Google Analytics, Facebook, YouTube, and Twitter.