|Name:||Candice Hersh, Associate Director of Marketing|
Candice Hersh graduated from Kutztown University with a B.S. in business administration with a concentration in marketing and graduated as a distinguished military graduate from the Lehigh University ROTC program. Candice’s training and assignments in the U.S. Army, Adjutant General Corps provided her with seven years of personnel, administration and public relations experience. Her military career began with an assignment to V Corps in Stuttgart, Germany as a 2nd lieutenant and ended as a captain after serving as the Rear Detachment Commander of the 593rd Area Support Group, Ft. Lewis, Wash., during the Persian Gulf War. Following her resignation from the army, Candice served in the U.S. Army Reserves, was employed by the Fayetteville, N.C. School District as a teacher’s assistant for the special needs program and ran her business, Clean Sweep. Candice then joined the Juniata marketing department as marketing assistant and was promoted to her current position as coordinator of market research and promotions where her overall objective is to provide research, photography and advertising in support of the College brand, in ways that are successfully received by all of Juniata’s constituencies.
- Conducts research through the use of surveys and focus groups with prospective and current students and alumni to provide analysis for decisions in support of print publications, media, and the Web.
- Leads the College promotional program by collaborating with departments to develop promotional plans, managing the advertising budget, coordinating space reservations, providing text/quotes/photos for layouts, assisting with designs for promotional items and banners, and contracting for radio and television advertisements.
- Supervises student photographers to capture campus events, manages photo policy and procedure to provide photography for department requests, and organizes photography shoots with professional photographers for use in publications and the Web.