Marketing

Social Media Channels

Facebook
https://www.facebook.com/juniata

Juniata’s institutional Facebook presence allows alumni to reconnect to their alma mater and provides alumni and current students with current news about our organization. It has been used as a customer service portal, as we consider and react to constituent feedback on it regularly. Specifically, it functions as a communications tool for audiences to hear about Juniata’s greatest accomplishments and points of pride. These outcomes are also points of esteem for employees of Juniata, many of whom follow and contribute to the Juniata Facebook page, especially during our recent Founders “Juniata Pride” Day campaign, wherein employees and whole offices (alongside alumni) shared images of themselves in Juniata gear. Please note that most Juniata employees interact with Juniata’s social media solely through Facebook.

Please note that Juniata’s Office of Admission also has a Facebook presence by which they provide customer service and College information to prospective students and their parents. This can be found at: https://www.facebook.com/JuniataAdmission?fref=ts  

Twitter
https://twitter.com/juniatacollege

Although it is largely used as a channel through which we can funnel press releases on Juniata’s success and videos about Juniata, our Twitter channel is also a means of two-way communication between current students, recent alumni and our institution. Prospective students follow us on Twitter when considering and, most often, when accepted to Juniata. We tweet them our congratulations and answer any questions they have that they’ve tweeted, despite our mainly one-way history on this medium. 

Please note that Juniata’s Office of Admissions also has a Twitter presence at which they promo events and deadlines and answer tweeted questions from prospective students. This can be found at: https://twitter.com/juniataenroll

YouTube
http://www.youtube.com/user/JuniataCollege

Our institutional YouTube channel features short, snappy videos about our organization that fit mainly into three categories: virtual tours, a weekly news segment called “This Week at Juniata,” and video Q&As with students that promote institutional programs such as our Juniata Associate work-study opportunities and undergraduate research projects. The channel itself informs both alumni, prospective students, current students and other community members (like employees) with visual and audio insight into Juniata points of pride and opportunities.  Indeed, through some videos employees have been featured in videos on this site.

Flickr & Instagram
http://www.flickr.com/groups/juniataphoto
http://instagram.com/instajuniatacollege#

On Juniata’s Flickr and Instagram pages, prospective students, current students and alumni are given a photographic glimpse of campus sites, events, clubs, study abroad and other educational opportunities available through Juniata. On both sites, the photography displayed is student-shot. In Instagram, many photos have a filter applied, a hallmark of Instagram’s app. Both applications give current students an opportunity to present their points of view of campus and allow prospective students to see campus through the lens of current students, as opposed to admission counselors or professional marketers.

Pinterest
http://pinterest.com/juniatacollege/

Juniata’s Pinterest account is a gathering place of information that seeks to make the lives of prospective students, current students and very recent graduates a teensy bit easier. With each pin displaying an interesting and eye-catching image or graphic, we lead viewers to content on boards that range from “how to give gifts on a college budget” and adaptive reuse to job and internship interview tips.

LinkedIn
http://www.linkedin.com/company/juniata-college

Juniata’s LinkedIn account is not particularly active. It is a closed group, which we grant admission to, but allow alumni and current students to dictate the conversation on.  We are looking to increase our LinkedIn activity in the next few years.

Juniata Connect
http://www.juniataconnect.org/home.php

Juniata Connect is a private social networking site for students and alumni of the College. It allows students to view job and internship posting and connect with alumni. It allows alumni to post said information and to use a secure space to reconnect with classmates, often including event planning.

Updated April 18, 2013