Branding and Positioning

The Juniata brand, used consistently, will create a powerful, clearly recognizable, and memorable image for the College. The brand standards are necessary for Juniata to build and communicate a clear identity for all its audiences. The Juniata brand will help the College develop strong name recognition by defining a message through all College materials that audiences instantly identify with Juniata. Consistent and effective communication with all audiences of the College is critical to the College's growth and success. Through a consistent use of the brand, Juniata can project a strong, unified and professional image to all audiences, even though communications come from many separate units across our campus. Using these descriptors, positioning statement, and tag line, officially identifies your unit as part of the College, increasing brand identity with your audience and making it more likely that your message will be received.

    Five Core Descriptors
  1. Momentum (outcomes, change, buzz)
  2. Flexibility (personalization, I count, I control)
  3. Environment (healthy, responsible, beautiful, safe)
  4. Experience (action, evolution, engaged)
  5. Community (I am supported, service to others, I am at home here)

Incorporate these five descriptors into publications, Web content, and e-communications whenever possible.

Positioning Statement

In a safe and beautiful learning environment set in the Allegheny Mountains of central Pennsylvania, Juniatians benefit from rich traditions and academic experiences that flexibly support learners. At Juniata students are challenged by enlightening questions, approach choices with growing confidence and act on well grounded values.

Incorporate the positioning statement in publications, Web content, and e-communications. Departments are encouraged to establish variations on the statement consistent with their offerings.

    Tag Line
  • Think, Evolve, Act
  • Think = flexibility and experience
  • Evolve = experience, momentum, flexibility, environment, community
  • Act = experience, momentum, flexibility, environment, community

Incorporate the tag line in publications, Web content, and e-communications. Departments are encouraged to establish variations on the tag line consistent with their offerings.