Office: Pennington House first floor.
Associate Director of Marketing and Enrollment Communication
- Coordinates and oversees integrity of print and electronic communication processes for prospective students, including scheduling mailings, ensuring accurate lists for distribution, adherence to timelines, and accuracy and quality of materials.
- Leads College promotional program. Collaborates with key departments to develop promotional and advertising plans. Manages the promotional budget.
- Manages photo policy and procedure to provide photography for department requests,
campus events, website, publications, and professional photo shoots.
Manages student photographers, photography schedule, and budget.
- Develops a plan for market research, coordinating with the executive director of marketing and relevant enrollment and advancement personnel. Executes research plans and trains others to assist and to lead.
Candice Hersh graduated from Kutztown University with a B.S. in business administration with a concentration in marketing and graduated as a distinguished military graduate from the Lehigh University ROTC program.
Candice’s training and assignments in the U.S. Army, Adjutant General Corps provided her with seven years of personnel, administration, and public relations experience. Her military career began with an assignment to V Corps in Stuttgart, Germany as a 2nd lieutenant and ended as a captain after serving as the Rear Detachment Commander of the 593rd Area Support Group, Ft. Lewis, Wash., during the Persian Gulf War. Following her resignation from the army, Candice served in the U.S. Army Reserves, was employed by the Fayetteville, N.C. School District as a teacher’s assistant for the special needs program and ran her business, Clean Sweep.
Candice then joined the Juniata marketing department as marketing assistant and was promoted to her current position as associate director of marketing and enrollment communication where her overall objective is to execute enrollment communication plans, manage promotional and advertising efforts, coordinate photography requirements, and implement market research projects related to key strategic efforts.