Professional Writing: Publishing

An examination of the convergence of mass media (print, radio, television, sound, film, and internet) which serve our most common public interests. The focus is on the four primary functions to inform, to entertain, to persuade, and to transmit culture. Students have a better understanding of the tension between media as business and its social responsibility to its citizens. This course is not open to seniors.

3 CreditsH, CS

This course covers the types of writing used in the professional and business world, with attention to deciding when to use which type, or whether to use writing at all. Also concentrates on effectively addressing different audiences. The course will also cover the use of graphics, from basic concepts through effective design and adjusting to audience and situation. 

4 CreditsH, CWPrerequisite: First-year or sophomore standing. Juniors and Seniors by instructor permission.

The study of rhetoric investigates the art of persuasion. The course introduces the basic rhetorical concepts and language we need to make sense of the sea of messages we swim in. The course aims to sharpen your ability to reason, reflect, send, perceive and discern messages in a variety of contexts. Upon completion of this course students understand several humanistic perspectives toward communication and are able to apply the basic tools of rhetorical analysis. Students have an increased awareness of the ways in which our symbolic behaviors shape our social lives.

3 CreditsH, CS 

This introductory course focuses on how information technologies shape the way we think and organize ourselves. In studying the technology of the book, social media and the metaverse, students explore change and technology as central to the decision making of leaders. 

3 CreditsH, CW, CSPrerequisites: CM133 or IT110 or IT111.

Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.

3 CreditsH, CW, CSPrerequisites: CM132 or CM133.

This course provides a context for further study in information technology. Topics include an overview of the fundamentals of information systems, current and emerging technologies, business applications, communications and decision making, and the impact of these systems on business, government, and society. This course will also emphasize the development of both writing and speaking skills through application of the concepts that define the course. Students who have passed IT-111 or IM-110 may not take this course.

3 CreditsS 

An examination of writing for the real world: as such it concentrates equally on content and practice. The course builds around various document designs and waysto present those designs in expressions appropriate to audience and purpose. While sophomores are allowed to register they may be removed from the course if the demand by upperclassmen is high.

4 CreditsH, CWPrerequisites: EN110 or EN109 and Sophomore, Junior or Senior standing.

When we want to convey a message to others, how do we choose whether to Tweet, blog, or shoot video? And why does it matter which we choose? Contemporary life asks us to be agile interpreters of images, texts, and sounds. In response, this course immerses students into the theory and practice of how and why we choose the media in which we communicate. Students explore how we understand and manipulate media, but also how media-in and of themselves-influence what gets written and how. Through an assignment sequence that includes text, webtext, image, sound, and video, students gain strength and versatility as writers by honing their awareness of genre, audience, and rhetorical situation. The course culminates in a multimodal, web-based portfolio. This course may be of interest to those considering not only professional writing, but also business, marketing, technology, creative entrepreneurship, media studies, art, and/or design.

3 CreditsH,CW,CTDHPre-Req: FYC-101 or EN-110 or EN-109.

This course explores how visuals and text are used for purposes of identification, information, and persuasion. It looks at many visual modes such as comics, ads, maps, graffiti, film, art, scientific images, and web sites. Students have the option to create arguments using only text, only images, or a combination of both. 

4 CreditsHPrerequisite: EN110 or EN109.

The discipline of design is basic to all forms of visual art, including painting, drawing, photography, ceramics and illustration. This course is designed to acquaint the student with the basic elements of picture structure: composition, line, shape, value, texture, color, scale, proportion, tension, and balance. Note: A special fee for art supplies is assessed.

3 CreditsF,CTDH  

English students may apply their acquired skills and knowledge in on-the-job internships of a semester during their junior or senior year for a total of 9 credit hours. Television stations, radio stations, newspapers, magazines, public relations and advertising agencies are all possible placements for the Juniata interns, who not only work as full-time members of the business's team but also evaluate and document their growth in a journal and prepare a portfolio of presentations or publications.

2-9 CreditsHPrerequisites: Permission of the instructor and Junior or Senior standing. Corequisite: EN495.

In addition to the on-the-job experience provided by the internship, the student is required to pursue research related to the placement. An in-depth research paper or presentation is completed during the semester and turned in for a possible 3 credit hours.

2-6 CreditsHPrerequisites: Permission of instructor and Junior or Senior standing. Corequisite: EN490.

An experience in creating forms of nonfiction prose ranging from analytical essay to the familiar essay to satire. First-year students need the instructor's permission to enroll.

4 CreditsH, CWPrerequisite: EN110 or EN109.

This advanced writing course introduces students to the genres and techniques of journalism. Students will write a number of news and feature stories. The writing process involves interviewing, note taking and other forms of data gathering on campus and local news events, creating multiple story drafts and participating in peer-editing workshops: work culminates in a portfolio of stories written throughout the semester. Students need not plan to become professional media writers to benefit from the course.

4 CreditsH, CWPrerequisite: EN110 or EN109.

This course provides a broad understanding of editing and its role in document development, publication, and use. Students will learn to edit effectively on a range of editing tasks and documents and edit documents for a community partner project. These skills will prepare students for a variety of professional editing positions.

3 CreditsH,SW-LEPrerequisite: FYC-101 or EN-110 or EN-109.

Focuses on health and medical writing for public audiences. The course will familiarize students with health literacy, plain language, and visual communication skills. Students will analyze and compose common genres of public health writing, including reports about health in the media, advocacy documents, science journalism articles, and public health posters.

3 CreditsH, CWPrerequisites: EN110 or EN109.

An examination of representations of medicine in popular culture using rhetorical and cultural studies approaches. Students will study topics such as cancer, HIV/AIDS, pregnancy, and brain scans as they are represented in print, TV, and film.

3 CreditsCA, HPrerequisite: EN110 or EN109.

This course will introduce students to the context and forms of social media. We will explore the theories and practices of narrative expression in online context, explore social media as culture and study the impact of " the sharing economy. " What is social media, who uses it, who gains from it, and how is it transforming new media as well as traditional media. One of the outcomes of social media is that everything is connected, creating massive amounts of user generated content and data. Students will learn to analyze, design and visualize this data. We will also focus on the social norms of user communities and how we can leverage it to better understand emerging technologies. Students will have the opportunity to explore both theory and practice of social media through writing assignments, presentations, curating and creating creative content, and participating on both online and offline discussions. 

3 CreditsFPrerequisites: IT110 or IT111 or IM110. 

Video Production I is a practical hands-on experience with cinematography, audio production, and lighting. Students learn the necessary skills to tell an well produced digital story with appropriate technical knowledge to enhance the narrative and audience engagement. This course will teach students how to work as a professional videographer by expanding digital media knowledge and techniques. Students will learn the technical foundations of video production, camera operation, lighting, audio acquisition and editing. Students will be encouraged to investigate the impact of video content based on the viewer in addition to artistic potential through digital storytelling.

3 CreditsF,CTDHPrerequisites: IM110 or permission by permission of instructor with prior video experience. 

Writing for Video Production is a course that combines contemporary rhetoric, creative inquiry, design thinking, media authorship, self-reflection, and social engagement. Students complete directed writing such as journal entries, scripts, storyboards, and shotlists in concert with video production, facilitating an integrated process of thinking, creating, and problem-solving. 

4 CreditsH,CW,CTDH,WK-CETake FYC-101 or EN-110 or EN-109