Communication + MBA Dual Degree

First-Year Foundations is a one-credit course that provides students with the resources, skills, and information that will assist them in mastery of academic and social life at Juniata College. Students will " think about who you are " : What does it mean for students to be in college, at this place, at this time? What are their goals for the future?

1 Credits  

First Year Composition is a three-credit course taken during the first semester of the first year. It focuses on developing critical reading, writing, and analytical skills. Course themes will be chosen by individual instructors. FYC courses follow a process-oriented approach to college work and include peer review, individual conferences with the instructor, and revision cycles. FYC courses will introduce students to different types of reading and writing using varied models, genres, and forms (such as popular, scholarly, digital, and print). The courses build students' information literacy skills, rhetorical knowledge, critical thinking, and knowledge of appropriate genre and style conventions. FYC courses focus on developing these skills to prepare students for future academic work.

4 Credits (beginning  Fall 2023)

Surveys the fundamental tenets of human communication through application. This course is concerned with how and why we speak, listen, respond, and strategize through the uses of verbal and nonverbal symbol systems.

3 CreditsS 

An examination of the convergence of mass media (print, radio, television, sound, film, and internet) which serve our most common public interests. The focus is on the four primary functions to inform, to entertain, to persuade, and to transmit culture. Students have a better understanding of the tension between media as business and its social responsibility to its citizens. This course is not open to seniors.

3 CreditsH, CS

3-4 Credits

First-Year Foundations is a one-credit course that provides students with the resources, skills, and information that will assist them in mastery of academic and social life at Juniata College. Students will " " think about who you are " in the context of the larger community: campus, Huntingdon, Pennsylvania, and the world.

1 Credits  

This one credit course is an introduction to the department and its offerings in terms of areas of study, practicum, internships, and programs abroad. Opportunities with our communication club and honor society are also explored. Together we explore areas of research, teaching, and the professional & graduate school opportunities that you need to know, as you choose your POE, plan your course of study and plan for your future. Overall, we hope to inspire you to find the joy and challenge we as a department experience in the study of communication. This course is for first year and sophomore students who have already declared Communication as their POE or who are genuinely considering Communication as a POE or secondary emphasis.

1 CreditH 

The study of rhetoric investigates the art of persuasion. The course introduces the basic rhetorical concepts and language we need to make sense of the sea of messages we swim in. The course aims to sharpen your ability to reason, reflect, send, perceive and discern messages in a variety of contexts. Upon completion of this course students understand several humanistic perspectives toward communication and are able to apply the basic tools of rhetorical analysis. Students have an increased awareness of the ways in which our symbolic behaviors shape our social lives.

3 CreditsH, CS 

This course provides a context for further study in information technology. Topics include an overview of the fundamentals of information systems, current and emerging technologies, business applications, communications and decision making, and the impact of these systems on business, government, and society. This course will also emphasize the development of both writing and speaking skills through application of the concepts that define the course. Students who have passed IT-111 or IM-110 may not take this course.

3 CreditsS 

An introduction to the concepts of digital media. Students will develop an understanding of the basics of digital media, the technology surrounding the creation and use of digital media, and its association with art, communication, and information technology. Through a laboratory context of experimentation and discussion, the course explores the use of various creative software programs used to create artistic and expressive media content. The course provides an overview of media formats, media creation, the fundamental properties of the tools required for media manipulation, and insight into the artistic, social, psychological, and legal aspects of digital media. Restrictions: IMA or Art POE or secondary emphasis, or by instructor permission.

3 CreditsCTDH

3-4 Credits

Seeks to develop and improve fundamental principles and methods of selecting, organizing, developing, and communicating a line of reasoning and evidence for constructive influence in speaking situations. Students make three formal presentations, analyze messages, and improve their listening skills

3 CreditsCS, HPrerequisites: Sophomore, Junior, or Senior standing.

Introduces students to the various theories and styles of one-on-one communication. It emphasizes the transactional approach in the study of the communication process as it occurs in interpersonal relationships. It explores interaction as a way by which we come to know ourselves and each other.

3 CreditsH, CSPrerequisites: CM130

This course covers the types of writing used in the professional and business world, with attention to deciding when to use which type, or whether to use writing at all. Also concentrates on effectively addressing different audiences. The course will also cover the use of graphics, from basic concepts through effective design and adjusting to audience and situation. 

4 CreditsH, CWPrerequisite: First-year or sophomore standing. Juniors and Seniors by instructor permission.

This course is designed to improve communication with others in small group task and problem-solving situations. Working with a community partner students propose, plan and carry out a service project. We explore ways of developing communication strategies for group decision making, for leadership, and for managing interpersonal conflict, as well as presentations skills. This course takes a balanced approach to understanding and using communication theories, as well as offering practical experience using those skills for working in small groups. By the end of the semester students understand the group experience in terms of shared leadership of working cooperatively with diverse group members; and the necessity for ethical choices.

4 CreditsH, CS, SW-LEPrerequisite: CM-130 or CM-132 or CM-133. Pre- or Co-Requisite: FYC-101 or EN-110 or EN-109.

This course is a short-term study abroad class that meets for one hour a week in the spring semester to prepare for a 10-day trip to Germany in May. We will cover an array of communication topics including public speaking, intercultural and group communication, as well as journalism and PR/marketing related topics. The cost for the trip will include travel, hotel, food and fees. Estimated cost for the course is approximately $3,000.

1 CreditI, HCorequisite: CM262.

Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.

3 CreditsH, CW, CSPrerequisites: CM132 or CM133.

Designed for students to improve and polish their speaking skills for effective presentations in professional settings. It is a performance course with emphasis placed on speech structure, audience adaptation, style of presentation (oral report and manuscript reading), with the use of PowerPoint and/or Prez1. Video is used to help speakers understand the relationship between their speaking behaviors and responses of listeners.

3 CreditsCS, HPrerequisites: CM200.

This course examines symbolic patterns of communication as they relate to issues of diversity. Interactive skills needed to open channels of communication between and among people of diverse backgrounds are analyzed and developed. A multi-cultural approach to the study of human communication serves as a basis for exploring issues of diversity that include but are not limited to race, gender, class, ability, orientation, religion and ethnicity.

3 CreditsH, I, SW-GEPrerequisite or Corequisite: FYC-101

3-4 Credits

This course is a short-term study abroad class that meets for one hour a week in the spring semester to prepare for a 10-day trip to Germany in May. We cover an array of communication topics including public speaking, intercultural and group communication, as well as journalism and PR/marketing related topics. The cost for the trip will include travel, hotel, food and fees. Estimated cost for the course is approximately $3,000. 

2 CreditsI, HCorequisite: CM261.

3-4 Credits

3-4 Credits

3-4 Credits

3-4 Credits

3-4 Credits

Entrepreneurial Management is intended for graduate students who are interested in exploring the world of entrepreneurship and innovation for the purposes of starting their own venture (venture creation) or helping existing organizations to develop new business opportunities (intrapreneurship). The course is designed to develop critical thinking and problem-solving concepts and promote self-exploration through the investigation and implementation of real business opportunities. The goal is to provide experiential and applied learning opportunities that develop the mindset, skills and competencies that enable students to create their own opportunities and function as innovative leaders in entrepreneurial or high potential firms.

3 Credits

Microeconomics is crucial to understanding the environment in which a manager operates, and as such facilitates better decisions under uncertainty. The main goal of this graduate level course is to employ microeconomic models to guide business decisions and to analyze industries. Undergirding this goal is crystallizing one's understanding of the ethical tradition of the mainstream Neoclassical economic framework and other ethical traditions that critique the Neoclassical tradition.

3 Credits

This graduate level course examines the fundamental issues behind current theory, techniques and practices encountered in human resource management.

3 Credits

MBA 580 is the Capstone Course in the MBA program that examines the challenges of providing project management in the information age of global and cultural contexts. Project management as manifested in today's workplace provides both opportunity and great responsibility. The role and function of project managers looks very different today than years ago. Change is the norm. Project managers must understand today's challenges and be able to function effectively given a borderless, multicultural, virtual, and diverse group of team members.

3 Credits

Operations and Information Management is designed to expose you to many of the widely accepted quantitative and qualitative methods for solving a wide range of business problems.

3 Credits

This graduate level course is designed to strengthen students' leadership abilities by exploring leadership concepts, theories and student's experiences of leading. The role and function of leaders looks very different today than years ago. Change is the norm. Leaders must understand today's challenges and be able to function effectively given a borderless, multicultural, virtual, and diverse group of partners, stakeholders and constituents.

3 Credits

This course focuses on refining students' skills in comprehending marketing theories and measuring marketing strategies and seeing how the marketing tactics selected need to be in alignment with strategies, such as the selection of which businesses and segments to compete in, how to allocate resources across businesses, segments, and elements of the marketing mix in a dynamic competitive environment.

3 Credits

In this graduate level course students will understand and interpret the theories and professional practices as related to organizational behavior. This will help students to acquire and use vital business knowledge and skills, and will invite students to think critically. Students will be able to explain relevant business, organizational, and leadership terms, facts, and processes. This will help students to acquire and use business knowledge and skills, and will encourage students to identify and transform data into useful information for decision-making. Students will analyze information to inform organizational decisions. This will help students to acquire and use business knowledge and skills, will encourage students to identify and transform data into useful information for decision-making, will force students to think critically, and will help students to recognize and evaluate the broad effects of business decisions. Students will demonstrate professional communication skills. This will assist students, as they move forward into their lives and careers, to communicate professionally. Students, working in teams, will propose solutions to a business or organizational case. This will provide students with the benefit of learning to work as members of teams.

3 Credits

MBA 590 is an advanced level international business strategy course that focuses on the development of skills to understand a variety of business issues that professional managers face when managing organizations in international markets. Students will first develop an understanding of the conceptual frameworks that are the cornerstones for establishing global businesses. Specifically, the course will explore matters related to politics, laws, economics, cultures, ethics and norms that will affect how business professionals operate organizations in a global market. Students will be expected to learn tools relevant to international trade and investment that are critical to multinational enterprises (MNEs). Some of the key topics we will explore in this course includes entry mode choice, organizational architecture design, internal control and incentive mechanisms; and assessing the challenges of global citizenship, ethical behavior and corporate social responsibility for international business.

3 Credits

The course examines current practices in corporate financial reporting and fundamental issues related to asset valuation and income determination. The emphasis is on financial statement analysis and interpretation of financial disclosures to help improve risk assessment, forecasting, and decision-making.

3 Credits

This graduate level course examines the responsibilities of management and senior executives as they lead organizations. The course will focus on stakeholder management, corporate social responsibility, ethics and morality, sustainable development. Students will learn to analyze, question critically, challenge and change ethical and moral standards, priorities, points of trade-off and compromise to be applied to business and professional behavior.

3 Credits

Quantitative Analysis and Research Methods will examine some of the principle analytical tools for decision-making in business and investigation in the social sciences.

3 Credits