COMMUNICATION CORE

Take the following courses:

CM-130 Introduction to Human Communication

Surveys the fundamental tenets of human communication through application. This course is concerned with how and why we speak, listen, respond, and strategize through the uses of verbal and nonverbal symbol systems.

3 CreditsS 

CM-132 Message Analysis

The study of rhetoric investigates the art of persuasion. The course introduces the basic rhetorical concepts and language we need to make sense of the sea of messages we swim in. The course aims to sharpen your ability to reason, reflect, send, perceive and discern messages in a variety of contexts. Upon completion of this course students understand several humanistic perspectives toward communication and are able to apply the basic tools of rhetorical analysis. Students have an increased awareness of the ways in which our symbolic behaviors shape our social lives.

3 CreditsH, CS 

CM-133 Mass Media and Society

An examination of the convergence of mass media (print, radio, television, sound, film, and internet) which serve our most common public interests. The focus is on the four primary functions to inform, to entertain, to persuade, and to transmit culture. Students have a better understanding of the tension between media as business and its social responsibility to its citizens. This course is not open to seniors.

3 CreditsH, CS

CM-200 Art of Public Speaking

Seeks to develop and improve fundamental principles and methods of selecting, organizing, developing, and communicating a line of reasoning and evidence for constructive influence in speaking situations. Students make three formal presentations, analyze messages, and improve their listening skills

3 CreditsCS, HPrerequisites: Sophomore, Junior, or Senior standing.

CM-401  Senior Seminar

Senior Seminar in Communication is an opportunity to refine your understanding of your communication POE and experiences and their application to the professional world of business or graduate school. Students will reflect on their communication expertise, prepare resumes and interwiewing techniques, network with alums in communication, and communicate their expertise. This course intends to make explicit the strong knowledge base acquired in a Communication POE and to explore the opportunities available in the field of communication.

1 CreditHPrerequisites: Senior standing.


BIOLOGY CORE

Take the following course:

BI-190 Human Biology

Course is a non-majors approach to the basic chemistry and biology of the human body, as well as how humans fit into society and environment. Emphasis will be on applying scientific process tocurrent health topics. Course required for the Social Work POE and included in the Genomics Certificate and Rural Poverty Studies secondary emphasis.

3 CreditsN, WK-SP,CTGESPre- or Co-requisite: FYC-101 or EN-110 or EN-109


INTERDISCIPLINARY CORE 

Take the following courses:

PY-101 Introduction to Psychology

An overview of the content and methodology in the field. Topics such as the history of psychology, physiological psychology, learning and memory, perception, motivation, child development, personality and social foundations are considered

3 CreditsS

SO-101 Introduction to Sociology

The study of human social groups and the social processes that lead to both structural and cultural integration and differentiation primarily within contemporary American society.

3 CreditsS


SKILLS & METHODS COURSES

Take the following courses:

CM-220 Group Communication

This course is designed to improve communication with others in small group task and problem-solving situations. Working with a community partner students propose, plan and carry out a service project. We explore ways of developing communication strategies for group decision making, for leadership, and for managing interpersonal conflict, as well as presentations skills. This course takes a balanced approach to understanding and using communication theories, as well as offering practical experience using those skills for working in small groups. By the end of the semester students understand the group experience in terms of shared leadership of working cooperatively with diverse group members; and the necessity for ethical choices.

4 CreditsH, CS, SW-LEPrerequisite: CM-130 or CM-132 or CM-133. Pre- or Co-Requisite: FYC-101 or EN-110 or EN-109.

CM-288 Strategic Communication

This course will introduce students to strategic communication theory as it informs practices and skills that organizations employ to achieve goals. Students will learn about communicating with various stakeholders across corporate, non-profit, and public service organizations. This includes designing messages on behalf of social causes and corporate interests that are intended for diverse audiences.

3 CreditsPrerequisite: CM-130 or CM-132 or CM-133

CM-310 Understanding Health Inequity

In this class, students will learn how to read, understand, and conduct social research about individuals and systems that create disparity in health care and outcomes. The research that we will read and learn to conduct will rely on texts and stories rather than numbers and statistics. The class will address questions such as: what conditions are present that allow some populations greater access to health care than others? What social problems underlie the disparities in health outcomes for women, people of color, and people from low-income backgrounds. Students will gather and analyze their own research data.

3 CreditsS, WK-SIPre-Req or Co-Req: FYC-101 or EN-110 or EN-109

CM-388 Public Communication Campaigns

Provide catalog description here: This course examines the strategies and effects of public communication campaigns aimed at informing and persuading audiences in health, political and environmental contexts. During the semester, students will develop, execute, measure, and analyze a real-world communication campaign within the community.

Prerequisite: CM-130 or CM-132, or CM-133

PY-216 Public Health

This seminar serves as an introduction to evidence-based public health. The course will utilize public health methodologies to investigate historical and current public health issues.

4 CreditsS,N,WK-SPPre-req or co-req: FYC-101 or EN-110 or EN-109.

HP-235 Medical Terminology

Medical terminology is the study of the principles of medical word building to help the student develop the extensive medical vocabulary used in health care occupations. Students receive a thorough grounding in basic medical terminology through a study of root words, prefixes, and suffixes. Upon successful completion of the course, students will be able to comprehend a medical record report, communicate among medical professionals, and have a high-level overview of medical terms. This course will serve as a prerequisite to medical programs such as nursing, therapy, occupational therapy, physician assistant, etc.

2 Credits

PL-235 Ethics of Health Care

This course is a seminar-style course in 'professional ethics'. It will explore the various codes, value assumptions, and dilemmas faced by those who practice the health care professions. Specific topics (or dilemmas) will be determined by each class, based upon the specific POEs of the enrolled students. 

4 CreditsH,SW-ERPre-req or co-req: FYC-101 or EN-110 or EN-109 


SEMINAR & ELECTIVE COURSES

Take one of the following courses below:

CM-240 Introduction to Storytelling

This course aims to develop a deeper understanding of the art of storytelling and the ability to create narratives for specific and diverse audiences and purposes across multiple mediums. To be able to create impactful stories that can achieve the goals we set as storytellers, we will focus on audience analysis, narrative structure and storytelling for different mediums. AI and ChatGPT will be used to explore the ideas of intercultural sensitivity, empathy, perspective, and humor in storytelling.

3 Credits

CM-300 Professional Presentations

Designed for students to improve and polish their speaking skills for effective presentations in professional settings. It is a performance course with emphasis placed on speech structure, audience adaptation, style of presentation (oral report and manuscript reading), with the use of PowerPoint and/or Prez1. Video is used to help speakers understand the relationship between their speaking behaviors and responses of listeners.

3 CreditsCS, HPrerequisites: CM200.

CM-340 Intercultural Communication

This course examines symbolic patterns of communication as they relate to issues of diversity. Interactive skills needed to open channels of communication between and among people of diverse backgrounds are analyzed and developed. A multi-cultural approach to the study of human communication serves as a basis for exploring issues of diversity that include but are not limited to race, gender, class, ability, orientation, religion and ethnicity.

3 CreditsH, I, SW-GEPrerequisite or Corequisite: FYC-101

IM-360  Digital Video Production

Video Production I is a practical hands-on experience with cinematography, audio production, and lighting. Students learn the necessary skills to tell an well produced digital story with appropriate technical knowledge to enhance the narrative and audience engagement. This course will teach students how to work as a professional videographer by expanding digital media knowledge and techniques. Students will learn the technical foundations of video production, camera operation, lighting, audio acquisition and editing. Students will be encouraged to investigate the impact of video content based on the viewer in addition to artistic potential through digital storytelling.

3 CreditsF,CTDHPrerequisites: IM110 or permission by permission of instructor with prior video experience. 

CM-365 Organizational Communication

Examines the strategic uses of communication by individuals in organizations and by organizations as a whole in the pursuit of organizational goals. Provides students with a theoretical vocabulary to analyze communication in organizational settings in order to understand processes such as social networks, leadership, and power. Focuses on personal and organizational ethics in work place communication.

3 CreditsH, S, CWPrerequisites: CM130 and CM230 and CM220.


Take one of the following courses below:

BI-290 Nutrition

This course covers basic principles and facts about nutrition, explores the role of nutrition in human health, and considers a range of societal and political issues surrounding food and nutrition in the U.S. and abroad. (WK: Scientific Process).

3 CreditsN, WK-SPPrerequisite FYC-101 or EN-110 or EN-109

BI-270  Infectious Disease & Society

This course focuses primarily on the impact of ten human infectious diseases that have changed the world. Each disease is analyzed from five distinct perspectives: Clinical, Historical, Economic, Artistic, and Public Health. We also discuss genomics aspects of the infective organisms and of their human hosts. Pre- or co-requisite: FYC-101 or EN-110 or EN-109

3 CreditsCA,N,WK-SP,CTGES

PY-190 Introduction to Poverty Studies

The Introduction to Poverty Studies course will offer students an interdisciplinary exposure to the study of poverty, challenging them to explore the ways in which factors such as class, culture, race, gender, and geographic place operate to form an interrelated system that produces poverty and alters the trajectory of many important life outcomes. Among other course objectives, students will gain an evidence-based understanding of theoretical models of poverty and the ways in which poverty manifests differently within this country and across the globe.

3 Credits

PY-211 Race, Ethnicity, and Identity Studies

This course explores the constructs of race, ethnicity, and identity with a focus on how they help us understand ourselves, societies, and the relationship between self and society. The course explores race, racism, antiracism, equality, and hierarchy. As a Social Inquiry course, this course emphasizes social scientific methodologies to address these topics.

3 CreditsS,WK-SIPre- or Co-Req: FYC-101 or EN-110 or EN-109.

PY-321 Health Psychology

Course will examine empirical findings from disciplines of psychology, medicine, and public health. Course topics include research methods, stress and social support, health behavior and primary prevention, management of chronic/terminal illnesses, gender and cultural issues in health, and psychoneuroimmunology. An underlying theme will be to dispel health-related myths and fads that are so prevalent in popular media.

4 CreditsSPrerequisites: PY-101.

PY-322 Sport Psychology

This course provides an overview of sport psychology. Students will gain insight into the psychological processes involved in sport and other fields involving human performance. Topics such as motivation, arousal and stress, burnout, skill acquisition, team dynamics, and psychological skills training will be explored as they relate to maximizing our ability to perform at a high level.

3 CreditsSPre-Req: PY-101

EN-217 Disability in Fiction

This course considers how various texts portray individuals with disabilities. Via short stories, novels, theoretical articles, films, and memoirs we will explore ways that stereotypical portrayals can stigmatize and discriminate against people with disabilities. The class will also examine narratives and voices that question the definition of 'normal' as well as reinterpret traditional representations of disability. We will consider key concepts such as ableism, justice, access, and the medical and social models of disability. The course will also introduce some of the ways that disability intersects with other aspects of identity such as gender, sexuality, race, and class.

3 CreditsH 

EN-385 Queer Literature

By applying queer theory frameworks to a variety of texts, we will examine literary representations of LGBTQ identity. Readings will include works by James Baldwin, John Rechy, Audre Lorde, Leslie Feinberg, Tony Kushner, and others. Topics will include: biological essentialism vs. the social construction of gender and sexual identity; authenticity and performance; social and legal forms of identity categorization and boundary maintenance; the role of literature in social reform; and more.

4 CreditsCA, HPrerequisites: EN110 or EN109.

PS-298 Gender and Health Care

In this course, we will discuss gender and healthcare policy around the world, focusing on the ethical responsibilities of healthcare policymakers and providers. We consider how gender affects policy and health outcomes in various ways, depending on the cultural context. Class discussions will address topics such as reproductive rights and LGBTQ healthcare access.

3 CreditsSW-ERPre-Req or Co-Req: FYC-101 or EN-110 or EN-109

SW-231  Social Problems & Social Welfare

This course explores persistent social problems including poverty, inequality, unemployment, homelessness, family violence, substance abuse, and lack of healthcare access, using historical, philosophical, and social science perspectives. The development of social policies and services as institutional responses to these problems are described and analyzed. Over the course of the term, students will review a significant body of literature related to a social problem/policy of choice, and conduct a case study with a community member who has experienced consequences of that same problem/policy. 

3 CreditsS,WK-SIPrerequisites: FYC-101, EN-110, or EN-109.

SO-243 Death & Dying

An introduction to the social, psychological and cultural aspects of death and dying. The course is designed to lessen misconceptions concerning death and dying, to enable individuals to deal constructively with their feelings about personal death and the death of meaningful others and to help people cope more effectively with grief and bereavement.

3 CreditsS 

SO-244 Drugs and Society

This course explores the history of substance abuse, models of addiction, physiological effects of commonly abused substances and treatment effectiveness. Some of the programs that will be examined include the 12-step program.

3 CreditsSPrerequisites: SO101.


Take one of the following courses below:

EN-247 Writing for Change

This course immerses students into the study and practice of writing that strives to bring about social change. Students will explore the argumentative tactics of writing in the service of advocacy, activism, and non-profit organizations, as well as its circulation across audiences and platforms. In addition to crafting public-facing genres like op-eds, persuasive articles, and posters, students investigate the process of grant-writing and the strategies of media campaigns. (Previously titled Writing for Social Change)

H,SW-USPrerequisite: FYC-101

EN-272 Introduction to Professional Writing

This course covers the types of writing used in the professional and business world, with attention to deciding when to use which type, or whether to use writing at all. Also concentrates on effectively addressing different audiences. The course will also cover the use of graphics, from basic concepts through effective design and adjusting to audience and situation. 

4 CreditsH, CWPrerequisite: First-year or sophomore standing. Juniors and Seniors by instructor permission.

EN-315 Technical Writing

Writing focuses on various document designs and ways to present those designs in expressions appropriate to audience and purpose. Ethical discussion focuses on quality control, accuracy, and various forms of bias

4 CreditsH, CW, SW-ERPrerequisites: FYC-101 or EN-110 or EN-109 and Sophomore, Junior or Senior standing.

EN-376 Writing Across Media

When we want to convey a message to others, how do we choose whether to Tweet, blog, or shoot video? And why does it matter which we choose? Contemporary life asks us to be agile interpreters of images, texts, and sounds. In response, this course immerses students into the theory and practice of how and why we choose the media in which we communicate. Students explore how we understand and manipulate media, but also how media-in and of themselves-influence what gets written and how. Through an assignment sequence that includes text, webtext, image, sound, and video, students gain strength and versatility as writers by honing their awareness of genre, audience, and rhetorical situation. The course culminates in a multimodal, web-based portfolio. This course may be of interest to those considering not only professional writing, but also business, marketing, technology, creative entrepreneurship, media studies, art, and/or design.

3 CreditsH,CW,CTDHPre-Req: FYC-101 or EN-110 or EN-109.

BI-314 Talk Nerdy to Me

Talk Nerdy To Me is a course designed for anyone interested in more effectively communicating scientific ideas to non-specialists. Students will write short popular science articles, illustrate comics, create video explanations, and refine oral presentation skills to present recent research advances or their own research data. All student output will be produced for public consumption and outreach online and in public formats. There will be a strong emphasis on peer evaluation and review.

3 Credits


NOTE: Students who qualify and are interested also have the option of taking the following Master in Public Health graduate courses in place of courses listed under "Seminar and Electives". Those course options include:

MPH-503 Health Promotion/Communication/Community

The Health Promotion, Communication, and Community course explores essential strategies for promoting health, communicating public health messages effectively, and engaging communities to address population health needs. Students will learn to assess population health needs, design evidence-based interventions, and cultivate partnerships for positive health outcomes. Emphasis is placed on selecting appropriate communication strategies, fostering cultural competence, and building coalitions to influence public health. Through interactive learning experiences, students will develop practical skills to promote health, communicate effectively, and engage communities in collaborative efforts to improve population health and advance health equity.

3 Credits

MPH-531 Innovative Health Communication

Strategic Multimedia Production and Innovative Health Communication: Design and Delivery explores the communication of public health messages through various media platforms, equipping students with technical production skills and strategic content creation insights to design and deliver innovative health campaigns.

3 Credits

MPH-534 Community Health Research

Applied Methodologies in Community Health Research addresses theory and methods of research used by community health researchers. The goals of this course are to understand the fundamental nature, purpose, and application of research; to develop a practical and applied working knowledge of classic and contemporary research methods; and to apply knowledge of research principles and methods as critical consumers of research.

3 Credits


CAPSTONE

Complete one of the following options below (a minimum of 4 credits):

OPTION 1:

CM-490 Communication Internship

Communication students may apply their acquired skills and knowledge to on-the-job internships for a semester during their junior or senior year for a total of 9 credit hours. Television stations, radio stations, newspapers, magazines, public relations, advertising agencies and human relations in health organizations are all possible placements. You not only work as full-time members of a business team, but also evaluate and document your growth in a work journal and prepare a portfolio of presentations or publications.

2-9 Credits Corequisite: CM495. Prerequisite: Communication core and Jr. or Sr. standing.

CM-495 Communication Internship Research

In addition to the on-the-job experience provided by the internship, students are required to pursue research related to their placement. An in-depth research paper or presentation is completed during the semester. 

2-6 CreditsHCorequisite: CM490. Prerequisite: Communication core and Jr. or Sr. standing.


OPTION 2:

CM-497  Senior Thesis Seminar

Designed to serve as a capstone course for students who emphasize Communication in their POE. The students will be expected to examine communication theories and research methods relevant to a topic, theme, issue, or problem that has served as an area of special interest throughout the previous years of study. 

3-6 CreditsH, CSStudents must have Senior standing and a POE in Communication.

CM-498  Senior Thesis Research

Designed to serve as a capstone course for students who emphasize Communication in their POE. The students will be expected to examine communication theories and research methods relevant to a topic, theme, issue, or problem that has served as an area of special interest throughout the previous two years of study. 

3-6 CreditsH, CSStudents must have Senior standing and have a POE in Communication.  Prerequisite: CM-497.


RECOMMENDED NON-POE COURSES

BI-305 Biostatistics

This course deals centrally with quantitative and statistical methodology in the biological sciences. It includes experimental design and the conventions of generating, analyzing, interpreting and presenting biological data. Counts as a math course for graduate and professional school requirements.

4 CreditsN, QS, CTGESPrerequisites: BI106 or ESS100

CH-142 Integrated Chemistry Principles I

An introduction to the principles of chemistry, this course begins a two semester sequence that integrates information from all aspects of chemistry while focusing on the core principles of the relationships between energy, the structure of atoms and molecules, and atomic and molecular properties and reactivity. Topics include energy, reactions, atomic structure, elemental properties, bonding, and molecular properties.

3 CreditsNCorequisite CH143

CH-143 Integrated Chem Principles I Lab

This semester will focus on learning good laboratory practices, primarily through the quantitative analysis of compounds. The quantitative analysis of materials and an understanding of reproducibility and bias are relevant to many fields, including medical analysis or the analysis of contaminants in the environment. This course will also teach you how to keep an excellent laboratory notebook, identify safety hazards in the lab, and complete data analysis and graphing in Excel. All of these tools will serve you well in a variety of careers.

1 CreditsN, QSCH142 is a corequisite of this course. A lab fee is associated with this course.

CH-144 Integrated Chemistry Principles II

An introduction to the principles of chemistry, this course completes a two semester sequence that integrates information from all aspects of chemistry while focusing on the core principles of the relationships between energy, the structure of atoms and molecules, and atomic and molecular properties and reactivity. Topics include thermodynamics, equilibrium reactions, acid/base and redox reactions, kinetics and nuclear reactions.

3 CreditsNPrerequisite: CH-142

CH-145 Integrated Chemistry Principles II Lab

This semester will focus on learning good laboratory practices, primarily through the quantitative analysis of compounds. The quantitative analysis of materials and an understanding of reproducibility and bias are relevant to many fields, including medical analysis or the analysis of contaminants in the environment. This course will also teach you how to keep an excellent laboratory notebook, identify safety hazards in the lab, and complete data analysis and graphing in Excel. All of these tools will serve you well in a variety of careers.

1 CreditN, QSPrerequisite: CH-143. A lab fee is associated with this course.


Study Abroad with courses that will strengthen your professional interests in such areas as Biology, Chemistry, Computer Science, Business and Economics, Sociology/Social Work, Peace and Conflict Studies, Political Science, Psychology, and /or Philosophy.


All students with this POE must choose an advisor from the Communication Department. 


Most graduate assistants in this field require a 3.3 or higher GPA and GRE scores of at least 500 in each subcategory to be competitive for assistantships.


POE Credit Total = 58-59

Students must complete at least 18 credits at the 300/400-level.  Any course exception must be approved by the advisor and/or department chair.


Health Communication is the study of communication as it relates to health professionals and health education. It includes the study of provider-client interaction as well as the diffusion of health information through public health campaigns.

Related Internships And Careers (examples from former Juniata Students):
  • Healing Hands Physical Therapy, Piscataway, NJ
  • JC Blair Memorial Hospital, Huntingdon, PA
  • Morrison’s Cove, Martinsburg, PA
  • Rehabilitation Hospital, Altoona, PA
  • Tyrone Hospital, Tyrone, PA
  • WIC Program, Mount Union, PA

Careers in Health Communication
  • Health Educator
  • School Health Care Administrator
  • Medical Grants Writer
  • Hospital Director of Communication
  • Clinic Public Relations Director
  • Health Communication Analyst
  • Research Analyst
  • Medical Training Supervisor
  • Communication Manager for Federal Health Agencies
  • Health Personnel Educator
  • Medical Center Publications Editor
  • Hospice Manager
  • Drug Rehabilitationist
  • Health Care Counselor
  • Activities Director
  • Marketing Director
  • Health Facility Fund Raiser
  • Pharmaceutical Sales/Marketing

Related subjects in Communication
  • Interpersonal Communication
  • Family Communication
  • Interviewing
  • Business and Professional Communication
  • Public Speaking
  • Research Methods
  • Group Communication
  • Conflict Resolution
  • Public Relations
  • Listening & Communication Ethics
  • Nonverbal Communication
  • Persuasion