MARKETING CORE

Take the following courses:

EB-100  Introduction to Management

This course develops an understanding of management principles in the areas of planning, organizing, staffing and control, including but not limited to the aspects of strategy, legal environment, operation/supply chain management.

3 CreditsS

EB-131  Financial Accounting

Introduces fundamental principles and assumptions of accounting as they relate to transaction analysis and basic financial statements.

3 CreditsS

EB-351  Marketing Management

Analyzes consumer behavior leading to selection of product as well as pricing, promotion and distribution strategies. Research projects help students apply concepts to the complexities of decision making in marketing. 

3 CreditsSPrerequisite: EB201. 

EB-355  Marketing Strategies

Examines in depth the development and implementation of marketing strategies, for businesses and not-for-profits, for domestic and international businesses. 

3 CreditsSPrerequisite: EB351. 

EB-358  Marketing Research and Analytics

This course covers the three core pillars of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics, which helps students understand, conduct, interpret and evaluate basic statistics that are widely used in marketing research and in the process being able to critique research reports. Students will be trained to utilize computer software in conducting statistical analyses. 

3 CreditsSPrerequisite: EB-351 

EB-359  Advertising & Promo Mgmt

This promotion management course is designed to give students an in-depth examination of integrated marketing communication and how it relates to handling promoting an organization, a campaign, a product and (or) service, or any other specific cause. The course will look at various promotional techniques such as public relations, various sources of advertising and marketing, and the utilization of direct sales approaches, with the focus on the marketing mix to the various aspects of communications that take place between the firm and its customers. At the same time, this course lends itself to studying both " applied " and " theoretical " issues to give students both a real-world view of advertising and promotions, as well as frameworks for understanding such real-world decisions. Specifically, it will focus on the concept of " what is in it for me " and the attempt to establish a two-way dialogue with consumers. The course will offer an insight into strategies that can be developed and implemented to manage promotional activities.

3 Credits  

Secondary Emphasis Credit Total = 18

Six credits must be at the 300/400-level.  Any course exception must be approved by the advisor and/or department chair.

The secondary emphasis is for use by students with POEs in other departments. We do not allow a student with a POE in ABE to use one of our own secondary emphases, e.g. Accounting w/secondary emphasis in Finance.

The secondary emphasis is shown on the POE forms using the words "w/secondary emphasis in" (e.g., Communications w/secondary emphasis in Marketing). We suggest that using "and" to connect two disciplines - e.g., Communications and Marketing - implies that the student is a "dual major" and has completed the designated POE in Marketing and sufficient work in the other discipline that a faculty member of that department would approve the POE.

NOTE: prerequisites for 300/400 courses will NOT automatically be waived.