REQUIRED CORE COURSES
Take the following courses:
EB-100 Introduction to Management
This course develops an understanding of management principles in the areas of planning, organizing, staffing and control, including but not limited to the aspects of strategy, legal environment, operation/supply chain management.
3 CreditsS
EB-105 International Economic Issues
Understanding international economics is increasingly important for private and public decision-makers. In a world of growing economic interdependence, the ability of policy makers to provide a stable environment for business is a key issue. Accordingly, this course develops the principle topics of international economics, including trade theory, the balance of payments, the cause and consequences of exchange rate movements, the flow of capital, currency crises and regional trade issues. The applied topics emphasized will be based on the most pressing current issues.
3 CreditsS,I
EB-131 Financial Accounting
Introduces fundamental principles and assumptions of accounting as they relate to transaction analysis and basic financial statements.
3 CreditsS
CM-132 Message Analysis
The study of rhetoric investigates the art of persuasion. The course introduces the basic rhetorical concepts and language we need to make sense of the sea of messages we swim in. The course aims to sharpen your ability to reason, reflect, send, perceive and discern messages in a variety of contexts. Upon completion of this course students understand several humanistic perspectives toward communication and are able to apply the basic tools of rhetorical analysis. Students have an increased awareness of the ways in which our symbolic behaviors shape our social lives.
3 CreditsH, CS
CM-133 Mass Media and Society
An examination of the convergence of mass media (print, radio, television, sound, film, and internet) which serve our most common public interests. The focus is on the four primary functions to inform, to entertain, to persuade, and to transmit culture. Students have a better understanding of the tension between media as business and its social responsibility to its citizens. This course is not open to seniors.
3 CreditsH, CS
EB-202 Behavioral Analysis of Organizations
The broad focus of the course is to examine how individuals come together to form a successful organization. The course is broken into three major sections: people, organizations, and leadership. The course emphasizes student involvement and engages students in a variety of in-class exercises, case analysis role playing exercises, small group exercises, and an off-campus class experience or two. One or more off-campus experiences are required for the course.
4 CreditsCW,S,WK-SIPrerequisite: Sophomore standing.
EN-212 Sports Literature
Students will consider ways in which sports literature written over the last eighty years reveals the developing and shifting American ideologies concerning subjects such as race, gender, sexuality, and justice, over that same time period. Students will also develop an understanding of the genres and purposes in various forms of sports literature, including newspaper articles, magazine feature articles, short stories, and novels.
3 CreditsHPrerequisite: EN110 or EN109.
PL-230 Business Ethics
Asks the student to examine his/her personal values relative to those professional values of the business world. In particular, students will examine the claims of society, government, labor, management as they impact upon the individual who contemplates a career in the business world. Issues such as safety in the workplace, the right to privacy, and the obligations of the corporation to its employees, its customers, and to society itself will be covered.
3 CreditsH,SW-ERPre-Req or Co-Req: FYC-101 or EN-110 or EN-109
EB-236 Managerial Accounting
Emphasizes accounting concepts for the internal use of management in planning and control. Course focuses on spreadsheet applications to analyze management policies.
3 CreditsS,QM,CWPrerequisite: EB131.
EB-351 Marketing Management
Analyzes consumer behavior leading to selection of product as well as pricing, promotion and distribution strategies. Research projects help students apply concepts to the complexities of decision making in marketing.
3 CreditsSPrerequisite: EB201.
EB-377 Sports Management
Sports Management will explore the many business and socio-cultural aspects of the business of sports. Sport plays an increasingly significant role in our world as professional and collegiate sports attract more and more of our entertainment spending and sports personalities become more central and idolized in society. This exploration of the sports industry will connect well with other areas of business study: organizational behavior, strategy, human resource management, and marketing.
3 CreditsS,CSPrerequisite: Junior standing.
Take one of the following courses:
This course covers basic descriptive and inferential statistics, normal curve and
z-score computations, and addresses hypothesis testing using Chi-Square, T-Test, ANOVA,
and linear regression modelling.
3 Credits
QS,S
Introduction to traditional statistical concepts including descriptive statistics,
binomial and normal probability models, confidence intervals, tests of hypotheses,
linear correlation and regression, two-way contingency tables, and one-way analysis
of variance. 4 CreditsN, QS, WK-SPPrerequisite: FYC-101 or EN-110 or EN-109 An introduction to the basic ideas and techniques of probability theory and to selected
topics in statistics, such as sampling theory, confidence intervals, and linear regression. 4 CreditsN, QS, CTGESPrerequisite: MA130EB-211 Business Statistics
MA-205 Elementary Statistics
MA-220 Introduction to Probability & Statistics
Take one of the following courses:
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
CM-388 Public Communication Campaigns
Provide catalog description here: This course examines the strategies and effects of public communication campaigns aimed at informing and persuading audiences in health, political and environmental contexts. During the semester, students will develop, execute, measure, and analyze a real-world communication campaign within the community.
Prerequisite: CM-130 or CM-132, or CM-133
ELECTIVES
Take a minimum of 6 credits from the following courses:
PY-322 Sport Psychology
This course provides an overview of sport psychology. Students will gain insight into the psychological processes involved in sport and other fields involving human performance. Topics such as motivation, arousal and stress, burnout, skill acquisition, team dynamics, and psychological skills training will be explored as they relate to maximizing our ability to perform at a high level.
3 CreditsSPre-Req: PY-101
EB-490 Business Internship
Develops students' skills, through practical experiences or field projects which require proposals for problem analysis and solution. The experiences and projects are provided by local businesses or other organizations and use technical and decision skills developed in students' areas of concentration. Note: Limited availability. May be repeated up to a total of 9 hours credit.
2-9 CreditsSCorequisite: EB495. Prerequisites: Permission and Jr. or Sr. standing.
EB-495 Business Internship Seminar
Requires students to reflect on the experience and/or pursue relevant research. Note: Limited availability. May be repeated up to a total of 6 hours credit.
2-6 CreditsSCorequisite: EB490. Prerequisites: Permission.
*Additional courses to be announced.
CAPSTONE
Take the following course:
A capstone course for POE in Business. Through the use of readings, case studies and
simulations, students in the course will formulate corporate strategy and implement
it in a competitive environment. How firms may gain and sustain competitive advantage
with the formulated strategy will be examined. In addition, students will also be
trained to craft business reports on corporate strategies. The evaluation of performance
will mainly depend on the content and the quality of the business reports. 3 CreditsS EB-480 Senior Seminar
The Accounting, Business, and Economics (ABE) Department does not permit students in their department to pursue more than one ABE Program of Emphasis (POE). Students wishing to develop individualized POEs incorporating multiple ABE disciplines should consult with their POE Advisor for guidance.
POE Credit Total = 56
Students must complete at least 18 credits at the 300/400-level. Any course exception must be approved by the advisor and/or department chair.