(Posted April 3, 2001)

A researcher and film producer who specializes in studying the effect of media violence and the images of women in advertising will lecture at 3 and 7 p.m. April 18 in Alumni Hall in the Brumbaugh Science Center on the Juniata College campus.

Sut Jhally, professor of communication at the University of Massachusetts-Amherst, will discuss how violence in America, including repeated violent incidents at schools, stems from how American society perceives masculinity. The lecture, "Tough Guise: Violence, Media and Masculinity," is at 3 p.m.

Another lecture, "Virgin and Slut" is scheduled for 7 p.m.

The lectures are free and open to the public.

Jhally is the founder and executive director of the Media Education Foundation, a nonprofit research and education foundation. He also has produced more than 12 educational films including such titles as "Advertising and the End of the World," "Killing Us Softly 3: Advertising's Image of Women" and "The Date-Rape Backlash."

He has written three books, "Social Communication in Advertising," "The Codes of Advertising: The Fetishism and the Political Economy of Meaning in the Consumer Society" and "Advertising and the End of the World." He also co-authored "Enlightened Racism: 'The Cosby Show,' Audiences and the Myth of the American Dream."

Jhally earned a bachelor's degree from the University of York in 1977. He earned a master's degree from the University of Victoria, Canada and earned a doctorate from Simon Fraser University in Canada.

Contact April Feagley at feaglea@juniata.edu or (814) 641-3131 for more information.