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The Marketing Program of Emphasis at Juniata College prepares students for careers in marketing, advertising, market research, and related business fields through a blend of business fundamentals, strategic thinking, and hands-on learning. Courses in marketing strategy, research and analytics, advertising, and media analysis develop skills in consumer behavior, market intelligence, branding, communication, and digital marketing. The program also emphasizes real-world experience through internships and study abroad opportunities. Students can tailor their studies to specialized interests such as Sports Marketing or Fashion Marketing, exploring areas including sustainability, social media strategy, global consumer behavior, and brand storytelling.
The Marketing Program of Emphasis at Juniata College prepares students for careers in marketing, advertising, market research, and related business fields through a blend of business fundamentals, strategic thinking, and hands-on learning. Courses in marketing strategy, research and analytics, advertising, and media analysis develop skills in consumer behavior, market intelligence, branding, communication, and digital marketing. The program also emphasizes real-world experience through internships and study abroad opportunities. Students can tailor their studies to specialized interests such as Sports Marketing or Fashion Marketing, exploring areas including sustainability, social media strategy, global consumer behavior, and brand storytelling.