Take the following courses:
EB-100 Introduction to Management
This course develops an understanding of management principles in the areas of planning, organizing, staffing and control, including but not limited to the aspects of strategy, legal environment, operation/supply chain management.
EB-105 International Economic Issues
Understanding international economics is increasingly important for private and public decision-makers. In a world of growing economic interdependence, the ability of policy makers to provide a stable environment for business is a key issue. Accordingly, this course develops the principle topics of international economics, including trade theory, the balance of payments, the cause and consequences of exchange rate movements, the flow of capital, currency crises and regional trade issues. The applied topics emphasized will be based on the most pressing current issues.
EB-131 Financial Accounting
Introduces fundamental principles and assumptions of accounting as they relate to transaction analysis and basic financial statements.
EB-202 Behavioral Analysis of Organizations
The broad focus of the course is to examine how individuals come together to form a successful organization. The course is broken into three major sections: people, organizations, and leadership. The course emphasizes student involvement and engages students in a variety of in-class exercises, case analysis role playing exercises, small group exercises, and an off-campus class experience or two. One or more off-campus experiences are required for the course.
4 CreditsCW,S,WK-SIPrerequisite: Sophomore standing.
EB-211 Business Statistics
This course covers basic descriptive and inferential statistics, normal curve and z-score computations, and addresses hypothesis testing using Chi-Square, T-Test, ANOVA, and linear regression modelling.
3 Credits QS,S
EB-223 Principles of Microeconomics
The optimizing behavior of households and firms serves as the focal point in this study of market-based resource allocation. Supply and demand analysis, spending and saving decisions of households, production and employment decisions of firms, alternative market structures, and environmental economics are among the topics covered.
3 CreditsSPrerequisite: Sophomore, Junior, or Senior standing.
EB-236 Managerial Accounting
Emphasizes accounting concepts for the internal use of management in planning and control. Course focuses on spreadsheet applications to analyze management policies.
3 CreditsS,QM,CWPrerequisite: EB131.
EB-341 Product and Operations Management
Examines the necessary things business firms must do to efficiently convert inputs to outputs. The course is about equally divided between qualitative operations management theory and quantitative tools that have been developed to solve typically occurring problems in production/ operations.
3 CreditsSPrerequisites: EB201.
EB-351 Marketing Management
Analyzes consumer behavior leading to selection of product as well as pricing, promotion and distribution strategies. Research projects help students apply concepts to the complexities of decision making in marketing.
3 CreditsSPrerequisite: EB201.
EB-355 Marketing Strategies
Examines in depth the development and implementation of marketing strategies, for businesses and not-for-profits, for domestic and international businesses.
3 CreditsSPrerequisite: EB351.
EB-358 Marketing Research and Analytics
This course covers the three core pillars of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics, which helps students understand, conduct, interpret and evaluate basic statistics that are widely used in marketing research and in the process being able to critique research reports. Students will be trained to utilize computer software in conducting statistical analyses.
3 CreditsSPrerequisite: EB-351
EB-361 Financial Management I
The management of business assets and liabilities and the concurrent creation of sources and the use of funds. Special attention is given to financial statement analysis and decisions involving working capital management.
3 CreditsSPrerequisite: EB131 and Junior or Senior standing.
EB-371 Human Resource Management.
The early part of the course takes an in-depth look at the fundamental nature of the employer- employee relationship. The fundamental framework is then used to evaluate traditional aspects of Human Resource Management practice: Selection, training, recruitment, performance appraisals, and compensation. Class time involves some lecture, in-class exercises, guest speakers from industry, and case analyses.
3 CreditsSPrerequisites: EB202 or PACS202.
EB-480 Senior Seminar
A capstone course for POE in Business. Through the use of readings, case studies and simulations, students in the course will formulate corporate strategy and implement it in a competitive environment. How firms may gain and sustain competitive advantage with the formulated strategy will be examined. In addition, students will also be trained to craft business reports on corporate strategies. The evaluation of performance will mainly depend on the content and the quality of the business reports.
CM-132 Message Analysis
The study of rhetoric investigates the art of persuasion. The course introduces the basic rhetorical concepts and language we need to make sense of the sea of messages we swim in. The course aims to sharpen your ability to reason, reflect, send, perceive and discern messages in a variety of contexts. Upon completion of this course students understand several humanistic perspectives toward communication and are able to apply the basic tools of rhetorical analysis. Students have an increased awareness of the ways in which our symbolic behaviors shape our social lives.
3 CreditsH, CS
CM-330 Media Analysis
Designed to explore analytical approaches applied to a variety of media, including advertising, television sitcoms, new shows, propaganda, film, music and architecture, in order to ascertain the persuasive messages inherent in each artifact. By examining the rhetorical choices revealed by each method of criticism, we can better understand the structure of message design, the medium and in a larger sense the cultural values that shape both.
3 CreditsH, CW, CSPrerequisites: CM132 or CM133.
Take one of the following courses:
EB-210 Quantitative Business Analysis
This course introduces quantitative techniques for solving business problems and works to establish a link between data analysis and business decision- making. The course presents algebra, graphical methods, applied calculus, and descriptive statistics as tools to aid business decision makers.
3 CreditsQM,SPrerequisites: High school algebra or pre-calculus.
MA-130 Calculus I
An introduction to calculus including differentiation and integration of elementary functions of a single variable, limits, tangents, rates of change, maxima and minima, area, volume, and other applications. Integrates the use of computer algebra systems, and graphical, algebraic and numerical thinking.
4 CreditsN, QM
Take the following course:
EB-359 Advertising & Promo Mgmt
This promotion management course is designed to give students an in-depth examination
of integrated marketing communication and how it relates to handling promoting an
organization, a campaign, a product and (or) service, or any other specific cause.
The course will look at various promotional techniques such as public relations, various
sources of advertising and marketing, and the utilization of direct sales approaches,
with the focus on the marketing mix to the various aspects of communications that
take place between the firm and its customers. At the same time, this course lends
itself to studying both " applied " and " theoretical " issues to give students both
a real-world view of advertising and promotions, as well as frameworks for understanding
such real-world decisions. Specifically, it will focus on the concept of " what is
in it for me " and the attempt to establish a two-way dialogue with consumers. The
course will offer an insight into strategies that can be developed and implemented
to manage promotional activities.
EB-359 Advertising & Promo Mgmt
This promotion management course is designed to give students an in-depth examination of integrated marketing communication and how it relates to handling promoting an organization, a campaign, a product and (or) service, or any other specific cause. The course will look at various promotional techniques such as public relations, various sources of advertising and marketing, and the utilization of direct sales approaches, with the focus on the marketing mix to the various aspects of communications that take place between the firm and its customers. At the same time, this course lends itself to studying both " applied " and " theoretical " issues to give students both a real-world view of advertising and promotions, as well as frameworks for understanding such real-world decisions. Specifically, it will focus on the concept of " what is in it for me " and the attempt to establish a two-way dialogue with consumers. The course will offer an insight into strategies that can be developed and implemented to manage promotional activities.
The option of Semester Abroad is encouraged. Foreign exchange partner institutions are likely to offer equivalent courses for EB-222, EB-223, EB-351, EB-355, EB-341, EB-361, or EB-371.
Internships are also available:
EB-001 Non-Credit Business Internship
EB-490 Business Internship
Develops students' skills, through practical experiences or field projects which require proposals for problem analysis and solution. The experiences and projects are provided by local businesses or other organizations and use technical and decision skills developed in students' areas of concentration. Note: Limited availability. May be repeated up to a total of 9 hours credit.
2-9 CreditsSCorequisite: EB495. Prerequisites: Permission and Jr. or Sr. standing.
EB-495 Business Internship Seminar
Requires students to reflect on the experience and/or pursue relevant research. Note: Limited availability. May be repeated up to a total of 6 hours credit.
2-6 CreditsSCorequisite: EB490. Prerequisites: Permission.
POE Credit Total = 59-60
Students must complete at least 18 credits at the 300/400-level. Any course exception must be approved by the advisor and/or department chair.