The Vice President of Advancement and Marketing is the chief advancement officer and is charged to build, maintain, and strengthen relationships between the College and alumni, parents, friends, corporations and foundations to enable the College to accomplish its strategic objectives utilizing effective marketing, fund raising, and creative initiatives.
Typical Duties and Responsibilities
- Plans, organizes, and conducts simple and complex campaigns, fund development and gift planning for departments and the college as a whole by recruiting, organizing and supervising volunteers and staff needed to successfully pursue college goals.
- Oversees college-wide publications and communications efforts to create a positive image of the college for internal and external audiences and to meet specific marketing objectives for constituent programs.
- Works collaboratively with all areas of the college to promote acceptance and effective use of volunteers. Strongly supports programs to recruit, deploy and recognize volunteers drawn from alumni, parent and friend constituencies.
- Acts creatively as an individual and in concert with others to initiate programs and to further develop programs that enhance the reputation, viability and competitiveness of the college.
Reports to the President and works independently with discretion and judgment as to how best to achieve college goals. Provides guidance, skills development and career support to multiple direct reports and promotes effective teamwork and communication.
- BS/BA is required. An advanced degree is desirable. Additional training and education in higher education administration or marketing is highly desirable.
- At least ten years of progressively responsible experience in charitable gift programs and/or marketing is required. A successful record in personal solicitation of gifts is highly desirable.
- Excellent interpersonal, planning, organizational and communication skills.
- A working knowledge of computer programs and database management.
- Ability to work independently within a broad strategic framework and institutional priorities.
- Must work cooperatively and collaboratively with numerous and diverse individuals and groups.
- A team player with the proven ability to lead a staff, to develop competencies in others and to delegate responsibility.
- Willingness to travel and work non-traditional hours.